Efforts to encourage WIC participants to choose healthy beverage are paying off according to a new study by Yale’s Rudd Center published in Pediatrics. The study shows that purchases of 100% juice declined among WIC participants after the program changed in 2007 to offer foods that better reflect dietary recommendations. While 100% percent fruit juices are widely marketed as healthy beverages, they contain the same amount of calories as soda and lack the fiber of whole fruit. In addition, previous research has shown that excessive consumption of 100% juice is associated with increased risk of weight gain.
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