Fight Hunger. Spark Change.

Walmart this week launched the Fight Hunger. Spark Change. campaign, a nationwide initiative calling on the public to take action in the fight against hunger. Feeding America, Foodshare and other Feeding America member food banks across the country stand to benefit from up to $3 million in potential Walmart donations based on participation in the #WeSparkChange social media challenge.The campaign runs from April 6 through May 3, 2015.

Anyone can take a picture of six friends who share their commitment to fight hunger and post the picture on Facebook, Instagram or Twitter as a public post with the hashtag #WeSparkChange. The six people in the photo represent the one in six people who face food insecurity in the U.S.

For every public post connected to the hashtag #WeSparkChange, Walmart will donate $10, up to a maximum donation of $1.5 million, to Feeding America and its member food banks.

In addition, Walmart’s suppliers aim to donate enough to help Feeding America secure the equivalent of 75 million meals on behalf of Foodshare and other member food banks. Additionally, Walmart customers can make a donation to Foodshare at the register during checkout.