Wholesome Wave, the nonprofit behind the country’s largest prescription program for fruits and vegetables, just awarded $210,000 in grants for the sort of collaboration that doesn’t happen often in the philanthropy world: They’re financing nine partners, from farmers markets to community nonprofits and grocers to take their basic business model and the underlying lessons and technology that’s made it a success, and hopefully expand it.
Each grant recipient is a member of Wholesome Wave’s National
Nutritional Incentive Network, which is backed by a several million
dollar grant from the USDA’s Food Insecurity Nutrition Incentive
Program. The goal is to expand the concept more widely with partners who
might already know how to best serve their communities, while at the
same time providing coaching and a unified way to track spending,
consumption, and consumer satisfaction and health benefits to show
the program itself is working."
Source: Fast Company, 03/09/17, Learn More >