Feeding those in need through fashion

Jade Marketing Group employees & Al, Foodshare's Fundraising Event Specialist

Just recently, Big Y World Class Market, iHeart Radio and Jade Marketing Group, LLC, jean design and manufacturing company, held their 6th annual Food For Fashion campaign, an extension of Big Y's Care to Share Sack Hunger Program.

The campaign itself has raised over $100,000 for Connecticut Food Bank, Foodshare and various food banks across the region. Jade Marketing Group, LLC employees volunteer their time to bring a Pink Jean Machine to Big Y locations, major Connecticut events and large Connecticut employers. The "machine" offers a free pair of men or women’s jeans for every $10 donation towards the Big Y Care to Share Sack Hunger Program. 100% of the proceeds help provide food and Big Y gift cards to all local food banks in CT and MA.

Stay tuned for details about the 2017 Food For Fashion program from Renee DiNino, host of iHeart Media’s Community Access.

Thank you Jade Marketing Group, Big Y, and iHeart Radio for your efforts to solve hunger!