Efforts to encourage people receiving federal food aid to eat better foods are paying off, according to a study by the Yale Rudd Center for Food Policy & Obesity. Purchases of 100% whole-grain bread and brown rice increased among WIC participants after the program changed in 2009 to offer foods that better reflect dietary recommendations for Americans.
Researchers found that before the WIC revisions, when no bread or rice was provided through WIC, white bread dominated bread purchases among WIC households, and almost all rice purchased was white. After the WIC revisions, the share of 100% whole-grain bread in total bread purchases tripled (from 8% to 24%), replacing purchases of white bread. The share of brown rice rose to 30% of rice purchases.
Source: Rudd Center, 9/19/13, Whole Grains
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